>>10368901I think it does hurt sales though. The opinion I see from a wide swath of the toy internet is that:
-McFarlanes can't stand well.
-They can't crunch forward.
-The diapers on the figure are often ugly.
This definitely impacts collector sales. McFarlane will launch this "collectors edition" thing which clearly indicates they care about collector sales. For Hasbro they might be able to say: oh they dont care, collectors are a tiny market for them, but McFarlane is a smaller company and has shown they do take feedback seriously in multiple cases where they changed things (side eye, artist proofs for example)
I can tell McFarlanes are kind of the black sheep of lines among the toy collector community, lots of trolling of the McFarlane lines happen, moreso than MLs, MotU or Gi Joe Classified. The consensus tends to be collectors like Hasbro figures, they just don't like Hasbro business practices when any trolling occurs.
On the toy personalities who make narrative for a lot of communities, lots of toy youtubers will either explicitly indicate they don't buy McFarlanes, or you will be able to tell when the subject comes up; meanwhile they will have huge swaths of Legends, Classified, Star Wars, etc behind them or reviewed. You will see a few that do and often they're people going back to the Spawn days.
The Batmobile discussions made McFarlane a hot topic for example, but from watching several streams I've seen numerous people say they have 1-2, some would flat out indicate none, or they'd say they are just getting the Batmobile for their Mezco, etc. Some will pay lip service to McFarlane as good for the industry due to keeping prices lower for longer (3POA for example) but then they don't actually even buy McFarlanes and just buy Hasbro stuff.