>>10488122The era of wide sublines of toys with massive mutlimedia advertising of the 2000s has gone the wayside, you see the same thing with lego, with at best the line gets a tv show, and they've consolidated their lines into a few broad ideas.
The internet has become such an overwhelmingly dominate way to advertise, especially to kids and teenagers, there's simply no need to try and hit every single niche, and the current legacy IPs are so massive there's no real point trying to compete with yourself and your own IPs, especially when the license for those IPs are so easy to aquire.
