>>10490758Toys are a small niche market. You have to overlap both liking adult toys and liking action figures.
Every girl on instagram knew who kylie jenner was. For how cringy this commercial was, it reached alot more people than a figure would.
Basically just take a female celebrity and put a pepsi in her hand and you have 10,000x the reach.
Think about bud Light. They'd rather have some random trans person only tiktok famous drink a can, than do something original like making a figure or arg or whatever
