>>10619068Disney has no sense of quality control / exclusivity with toy lines anymore. Back in the 70s and 80s, Star Wars had the 4" toys and the 12" toys and that was it as far as your action figure choices went. It was easy to wrap your head around, one was cheaper and more readily available, the other was more expensive and premium. Now of course, 12" scale with softgoods is no longer popular for boys toy lines other than premium collectables, so it makes plenty of sense that it would be replaced with 6" scale for the mass market, so it makes sense that there would be 3 lines-- 4" for vehicle play, 6" aimed at older kids, teens and adult collectors, and 12" premium format figures for adult collectors.
That's not what Disney does though. They license to pretty much everybody because they want maximum return on investment no matter how much brand damage it does. That's why you have all these shitty shampoo bottle toys in random scales anywhere from 12" to 4 feet tall, shitty one-off action figures in random scales like 10 or 14 inches that have dumb play electronic gimmicks and there's no other characters that fit their scale, etc. It's complete scattershot, and they do this with both Marvel and Star Wars. Between Micro Galaxy Squadron, Vintage Collection, Retro Collection, and Black Series, Star Wars was already at the bleeding limit of how many figure scales it could support, and then add in the fact that Disney and Hasbro completely ruined vehicles for Vintage Collection, as well as all the shampoo bottle and gimmick toys and you have oversaturation.
The loss of exclusivity is ultimately ruining these brands. When I was a kid, it was like "oh, this is the action figure line for this movie / show. They are this tall, and that's the size world they are meant to exist in." Kids trying to get into toys today are going to be utterly confused by all the different sizes, and their parents are going to be even morseo, and that just turns everyone off from the brands.
