>>10683006The toylines are all too tied into onscreen replica shit which is boring.
Indy as a concept is perfect for a toyline, but you have to acknowledge that most of the best toylines that were media tie ins used their media as a jumping off point instead of a 1:1 recreation.
Instead of centering a toyline on making Indy in every movie outfit and making a bunch of the soldiers and suited bad guys from the films, it should be leaning into the pulp adventure iconography and the fact that he faces off against supernatural villains. Despite their being literal ghosts and aliens in some of the movies the toylines have nothing to do with these things. If you made toys of Indiana vs a bunch of mummies and ghosts and aliens and monsters, and included fun action features or effects and leaned into the animal adversaries and sidekicks more, then you're on to something.
Beyond that IJ movies have built in playsets that they've practically exploited- we've never gotten a temple of doom playset despite it being literal kid toy perfect. Even the iconic opening raiders temple only had a couple of minor bit parts made outside of Lego.
Look at a toyline like Treasure X. One of the reasons it's so successful is for all the cool, tactile feel experience of mucking yourself up while getting to a toy underneath. If there were Indy playsets with slime and sand and working traps you could mess with over and over again it would be really neat.
The latest toys were the worst offenders of screen accurate replica nonsense. Like all toylines that do this, it's completely boring and void of any imagination whatsoever. Demand creativity return to toys, or they will continue their slow slide into irrelevance.
