>>10731406Because they don't care as long as there's profit, and there will always be profit because it lives off brand recognition, Mattel has had some of their shittiest dolls win top fashion doll of the year over dolls with better quality, better fashion and with full articulation, and unfortunately the sales reflects the reason for that win. I also fully believe Mattel has some sort of high for their dolls having a sort of status of unattainability, the dolls selling out so quickly to scalpers just inflates their ego that these dolls are so desirable and near unattainable, it doesn't matter that it's one guy buying 50 that will sit in his living room while he sells them on Ebay for an absurd inflated price.
