>>10740700Lionel are exactly the same as The Bradford Exchange with their marketing, but they also offer some "realistic" models.
On the other hand there is their H0 Berkshire, which is so inaccurate that they will not even call it a Berkshire (instead, they call it a LionChief), which they have available in AT&SF colors (which should, again, be a big red flag).
They also have fantasy schemes for their O Gauge lineup which range from "cool concept" to horrid (like the cancelled Milwaukee Road Acela).
Heljan are just overly engineered and offer poor performance compared to Bachmann Branchline (the U.K division) and Hornby offerings.