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Although this plotline may seem like a shift in demographics to young girls, it is said that this line was aimed at a much older adult male audience. Indeed, the toys bear an "ages 15 and up" warning, and the subject matter of the accompanying manga is far from child-friendly.
All toys containing small parts are rated 15 and up, though. Even baby barbie shit has age ratings similar to that
And lol at non child-friendly content, they really showing how they've never seen anything more mature than a hannah-barbera tier cartoon