>>10764307>Would you say their shf line is more like an after thought?No, you see SHF is under Tamashii label(the red Bandai).
While Model kit is under Spirits(the blue Bandai)
These two sub company rarely work together with exception that collab with Bad SHF(Tamashii Girl Aoi) and decent HG(Shouryumaru) and more often rather selling the same product with each other like Synduality Noir is both released by SHF(Red Bandai) and Figurise(Blue Bandai).
SHF focused on Toku more, because that one franchise that Bandai hold monopoly in Japan and the line is literally started as Kamen Rider figure, their SHF anime stuff are just extra.
>How big is this line compared to their biggest money makers which I assume Gunpla is at the top of.The majority of money maker is still Gunpla, but in these recent yet they have been branching their Plamo product with Digimon, Yugioh, dinosaur, Pokemon and the line that i talking about The "30 Minute's"
We don't have the real number, but this is a rare Bandai product who 1) didn't have any form media shilling,
2) Not Axed within 6 month,
3) Is actually developed multiple sub brand(Mission, Sisters, Fantasy),
4) Can actually do license stuff like Idolm@ster and Armored Core
