>>10940014>MM failed because it didn't have a solid theme. It's all over the place.That was actually part of the business model. Remember MM was made as a male Polly Pocket. And Polly Pocket followed the Barbie formula of putting Polly in different roles/themes. Princess, mother, school teacher, swimming pool etc. Max was meant to be a generic hero with the gimmick of portals to be able to go anywhere so playsets coudl be made about anything.
I got into MM because I liked Dinosaurs then I liked the brand and got more. I'm sure others got into MM because of Frankenstein, or the Space Ship or the Dragon. sets and then bought more. Yeah MM was horror themed butit's not like it was meant to appeal to kids who liked horror, it just followed the PollyPocket formula.
what killed MM was that its success brought competition. MM showed toy companies there was money in micro playsets and everyone and their mother started making them. You had playmates bring the Ninja Turtles, Bandai bringing Power Rangers, the biggest selling toy brands were now competing against MM. Other companies used their licenses like Mattel making Superman/Batman micro playsets, Marvel also had them. Micro Machines brought in tons of licenses including Star wars, Jurassic Park among others. Godzilla, every major movie like say even independence Day would get them. hell even Pokemon got them. MM just couldn't compete against so many big brands, it's main selling point was copied by everyone and their mother with bigger marketing and name recognition.
>>10941192yup, Give Yourself Goosebumps, just as popular as the main series. the mid 90s was full of choose your own adventure books.