>>11042093If the toy itself is cool to me, looks good, feels nice and depending on what it is can articulate well.
Bonus points if it has some modularity and parts swapping options.
I generally don't care much for ips or specific characters and even prefer wholly original toys.
pic related:
Never cared about jrpg's
Never read Purgatori's comics
Never watched Thundercats
MOTU stuff as a "brand" or series is all toys first to me.
As for having a "team or brand" you get more people for to complete, no. But I do have "themes" or other interest that can heavily skew what I'm interested in or will get.
Recent years i've been obsessed with "blue chrome" so I got many figures that feature that that will vibe well together despite being from completely different lines or styles of figures.
Combining figure together from very different sources that still feel like they fit together is really fun to me.