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Quoted By: >>11291465 >>11291473 >>11291606 >>11291696 >>11291726 >>11291839 >>11291917 >>11292128 >>11292363 >>11292569
Say you were in charge of a floundering value-focused toy line that had a $25 price but had many high-end alternatives. The line was not doing well, though the quality had improved somewhat since its beginning. You improved articulation compared to the poor early figures and threw in an OK amount of accessories (for the price point that is). However, it was still selling poorly enough that for the most recent wave, Amazon had to drop preorders from $25 to ~$21.50 to try to entice buyers.
First: what would you have done to try to save the line?
Now here's what they actually did:
-Increase the price to $35 so its no longer value-focused but not high-end either
-put up preorders in January 2025 for a 3 figure wave to release in 2026
-use much improved paint on one figure, slightly better paint on another, and the same style of paint as the old figures on the third
-increase the size of the figures between .2 and .4 inches
-make 3 pairs of hands standard instead of the previous 2 pairs of hands and add on average 1 extra other accessory
-say you're improving the articulation in marketing material
Second: knowing this, do you think this line recovers or nose dives even harder?
First: what would you have done to try to save the line?
Now here's what they actually did:
-Increase the price to $35 so its no longer value-focused but not high-end either
-put up preorders in January 2025 for a 3 figure wave to release in 2026
-use much improved paint on one figure, slightly better paint on another, and the same style of paint as the old figures on the third
-increase the size of the figures between .2 and .4 inches
-make 3 pairs of hands standard instead of the previous 2 pairs of hands and add on average 1 extra other accessory
-say you're improving the articulation in marketing material
Second: knowing this, do you think this line recovers or nose dives even harder?