>>11395948Licensing is a high cost.
Production run is a high cost.
If you are NECA and you are only making say 10-50K of a Vincent Price classic horror figure with plenty of accessories, you are paying a certain amount for likeness to his estate (sometimes not, with older stuff, but certainly for anyone buying movie or TV stuff, no) and a certain amount to the IP rights holder.
Nowadays, people get more money for likeness than before, but something like Furby's or Pusheen, whether we're talking a vinyl figure or a plush, you are paying a certain amount to whomever owns that IP, ditto for anime weeb stuff, GI Joe, Star Wars, etc.
There's always marketing costs, shipping, design, etc.
Plastic is a fixed cost and that's why run is a factor. If you can make and sell a butt load of these it makes your toy cheaper to produce, if you cannot, then it's not. Turning on a machine is a fixed costs, which is why a second print comic book or a reprint of a book isn't less (or more), because turning on the printing press is still a fixed costs.
>>11396032>>11395996Yes, for certain toys, paint can also add quite a bit which is why some toymakers cheap out on that. It one of a few places where they can readily cut corners.
