Well, I’m sure you’ve all heard the news that Hasbro has canceled all of its pre-orders in North America. Pretty amazing the biggest toy company in the country doesn’t have a single plan to mitigate crisis.
Especially considering the fact that Hasbro has never shied away from increasing prices in the past, so what’s the deal? Corporations like Hasbro only know how to act under what would be considered “perfect conditions”, they really don’t know how to respond to the whole tariff situation. MBAs have infected corporations all the way to the very top. The same old, tired corporate playbook doesn’t apply here.
So what’s next for Hasbro? I genuinely think we will see the death of Hasbro in our lifetime, maybe not today, but it will happen. I mean they’re using AI for Magic Cards, laying off dozens of employees every other month (I don’t even think they can lay anyone else off without the entire company going under), and they’re focusing on being a video game company now. Remember when they wanted to be a movie studio? Remember how that worked out? Genuinely I’m baffled by some of the decisions Hasbro makes sometimes. Investors are probably just looking to divide the company up at this point. They will go the way of Toys R Us.