>>11470663If you knew anything about mass market toys, walmart wouldn't order anything less than 100k. Just walmart. Per wave.
Nevermind licenses cost hundreds of millions of dollars if it's meant for the children's toy market. Even a license in decline like DC would still command that much money, because it's still popular.
This is why companies like Mattel and Hasbro make billions of dollars a year.
It's why TRU had a revenue of $11,000,000,000 every year. ToysRUs alone raked in $11 billion dollars per year and they weren't even the number 1 toy vendor back then.
Children's action figures aren't niche like third worlders believe, because the only knowledge they have about toys are their uncle's webshop that sells 100 figures a month or being shills for a Chinese toy company that makes 8k toys.
And no, there was no sudden decline in toy sales where sales were halved, muchless 100thed like the third world anon needs to believe, otherwise Hasbro and Mattel wouldn't have growing revenue and profits every single year since TRU's demise (until COVID. and COVID killing sales only led to a 3-8% decline).
BTW, 60k is what medium sized collector companies make. Figmas and NECA figures all sell in around the 50k range. It's a much smaller market than the children's toy aisle at mass market stores.
It's the reason why Walmart/Target sell NECA's stuff by consignment. NECA is literally giving stock away and paying Target for shelf space hidden behind the electronics section. NECA only makes money if stock is sold. So NECA only ships ~3 cases.
Versus the children's toys, where WAlmart/Target paid for a wave 6-8 months ago, 10-40 cases per store, most of which are stored in massive distribution warehouses because the pegs can only fit ~5 cases worth of toys and there's little storage in the actual store.
And yes, if Todd does interviews for tiny nobody youtubers, why wouldn't he personally be posting here if /toy/ made up a giant portion of his sales?
