>>11548944Think of it the same way as disney era star wars. SW is a franchise with lots of people who grew up with it. Disneywars sold well at first, because it was cashing in on the preexisting fanbase and its goodwill/nostalgia.You can capture preexisting fans this way, but you don't generate new fans from the younger generations. And the end result is that disneywars burned through the fanbase's goodwill, and now all their movies/TV shows get canceled.
Likewise with lego. Yes, the 18+ sets sell well, cashing in on people who grew up with lego, have nostalgia for it, and now have big boy paychecks to drop on 500 dollar shelfspace dust collectors. But this is being done at the expense of kids. Kids aren't playing with legos anymore because they're too expensive. So long term, that means fewer kids growing up with lego, which means there won't be much of a next generation to sell nostalgiabait too either
