With the toy business constantly evolving to compete with technology, advancements in AI, wars, and global warming, can companies like Mattel and Hasbro survive... or will they eventually merge? And if they do, which side would take the lead? Personally, I’d prefer Mattel to lead rather than Hasbro. Mattel has made much better decisions in recent years compared to Hasbro.

Is there a real future for traditional toy companies, or do they only have maybe two more decades left, if we’re lucky? How should they adapt in order to innovate?

Lego seems like the only one with a strong chance of surviving, in my opinion. It has universal appeal and offers more than just action figures or static toys. They’re doing more with their brand and adapting better to change.