>>11593085funny you should mention Frozen
Frozen released in November 2013
due to the general decline in movie tie-in merch in that era, there was virtually NO Elsa merch available when it first hit the theatres.
merchandise people scrambled to produce stuff but even then, it was like, a full year for the products to hit shelves. even Lego did not have a Frozen set of any kind, it was like January 2015, over a full year later, that we got a Lego set.
for a Disney Princess movie. Frozen.
following that, all expected-blockbuster-potential movies now get lots of merch "just in case" they blow up.
>>11593111"Baby Yoda" was a different case.
they held back all knowledge of that, even to merchandise people, even the closest Hasbro figure people, to maintain the "WOW!" moment of the surprise reveal in the show. (it worked) ANY merch of any kind would have spoiled that, and they knew it. there was plenty of The Mandalorian merch, just none of Baby Yoda, after the episode aired, they tried to scramble to get the merch out, but again, it was a whole year.
hope you enjoyed my blog post
