Quoted By:
>WHAT’S NEXT?
>Premium DNA has actively been acquiring new licenses, building new partnerships for global distribution and retail, building our new website, and moving new products through production with reputable long-term factory partners.
>We will begin revealing the first properties and releases in the coming weeks as we embark on a long term plan that celebrates the past, present and future of video game properties and related IP. Many of these programs and products have been in development for years, and we are thrilled to start sharing them.
>An important conclusion we have made from dealing with the realities of international manufacturing, and as collectors ourselves, is that the collectibles industry has relied too heavily on long pre-order windows and wait times. This has often made for a poor customer experience and an impediment to collecting. To address this issue, we have changed our release and production strategy to prioritize in-stock drops and short, partner-driven pre-order windows.
>Our pre-order windows will only be as long as is necessary for our retail and wholesale partners to compile their orders. These pre-orders will be strictly for products near completion. There may be occasional exceptions for specialty items (i.e. vehicles and playsets), but these are limited.
>Short waits, fast deliveries, and the best collectibles in your hand. That is our renewed commitment. We hope others will follow suit and elevate our industry as a whole, with renewed focus on the experience of the fans that make it possible for us to do this amazing work.
Anyway that's where they're at. No idea how true their story is or if they actually will fulfill the preorders or if this is just a stall tactic while they figure out what to do, but it's something at least.
