>>11609881While your number is way off, yes the manufacture is the winner.
All they have to do is get retail buyers on board for the product and the retailers do most of the heavy lifting.
In the case of Japan, everyone gets a sliver of the sales that the markup is huge which leads to minimal sales.
(Example : a Marvel Legends cost close to $50 at a Toys R Us store in Japan ($5 TRU markup, $10 shipping/tariffs markup, remainder for profit/cost.)