>>11619459I don't disagree with you on a whole.
I own a lot of 1:12, because you can see more of the character better and they can offer higher end paint apps.
I own a shit ton more 1:18 figures though, because they're more fun to play with. You can own a shit ton more, for cheaper too. I can army build a half dozen soldiers for for less than a $100 and fit them all on a single shelf without looking like a clusterfuck.
Detail is about equal to 1:12 though Their paint apps aren't as exact as 1:12, but sculpt can be pratically identical.
>But one thing most customers of toys agree on is that 1/18 is not worth what they have to charge for it, which is why it's niche as has been said ITTNah, when given an actual choice, the consumer tends to pick 1:18.
With the Fortnite line, McFarlane failed at 1:10 scale. Jazwares failed at 1:12. Hasbro failed at 1:12 scale too. The line that kept on selling was in 1:18.
Megahouse has more success selling Gundam characters in 1:18 than BAndai ever did in 1:12.
Boss Fight still has demand for their 1:18 figures, despite trying to make 1:12 a thing for them. Same with Hiya and Ori/Acid Rain.
With Marvel, Hasbro had to sabotage the 1:18 line to kill consumers interests in it, by cutting articulation while raising prices.
The 1:18 STar Wars line almost died because stores only wanted to carry a single primary line. It was kept alive by Walmart and due to consumer demand, the 1:18 line was brought back to almsot every major retailer.
With GI Joe, for the relaunch, Hasbro was so fearful about fans choosing 1:18 again that they just re-released old figures with some slight updates, instead of using the brand new redesigns or the movie designs for it. Hasbro also prevents Hiya from release their 1:18 updated resigns in the United States.
So in Hasbro's case, Hasbro isn't allowing consumers to have a choice when it comes to what they release. It's niche due to Hasbro making it niche, not because that's what the market decided.
