>>11628422For toys, you can either be cheap and shitty, or expensive and good and likely find success. Super 7 is expensive and shitty.
They do a lot of things right, which added to their costs, like coming up with really cool packaging and having all sorts of artists contribute. This makes stuff more expensive though, and refusing to make reusable packaging in the hopes that people would buy one to open and one to keep on the shelf was a scumbag move.
Then, if you did open it, the toys had all sorts of QC errors and weird decisions. Why limit their reaction figures to 5 points? They occasionally made a figure that broke this mold, like the reaction Gijoe Bat, and it's fucking awesome. If they had given all figures even just swivel wrists and waists it would have greatly improved their playability and not effected the look or style at all. Other companies have had great success with updating vintage looks, like the O ring figures Skeletron put out have updated articulation and are literally the best O ring figures ever made.
If I'm spending $20 or $25 on a vintage style figure with cool packaging I better be able to
A) keep the packaging looking nice and usable
B) be able to use the figure
C) have the figure play well
If the figure is REALLY good I might be okay with losing the packaging.
95% of the time when I opened a super7 figure I wish I had kept it in the packaging, which quickly turns into me wishing I never bought it in the first place.
Your toy must be solid first. Then the packaging should be cool.
