>>11652598Making toys is expensive and risky. Especially after the retail/distribution nightmare during covid and the continuing trend of kids not being interested in toys, making digital products is less risky. But you have to be competent of course, which they are not.
But look at how many properties they uses to be the only ones making toys for that they are licensing out to other companies left and right. It's easier to let other companies take the financial rick and just collect your royalty checks.