>>11655056Marvel LEgends was in the holy scale in the 00s too, you know.
buuuut.... Hasbro kinda fucked it up. Tons of people were mad that Toy Biz gave up making Marvel Legends, since everyone loved them. When Hasbro took over, they completely fucked up the ML line by taking away paint apps, worse plastics, and raising prices. So people got SUPER PISSED and the line basically bombed on shelves, but that was aided by the 2008 economic collapse. So Hasbro started making Marvel figures in 1:18 at a lower price point, which brought in fans who generally collected 1:18 figures and eventually 1:12 fans were won over, especially when articulation was improved.
In short, people aren't as anal as you want to believe.
I think most people will buy a good toy if the price is fair, no matter the scale. This is why every decade basically has a dominant scale: 80s was 3.75". 90s was 5". 00s was 1:18. 10s was 1:12. 20s has been a mixed bag, since McFarlane made 1:10 popular with the DC line and various other companies shifted over to 1:18 after 1:12 lines didn't take (Fortnite, Halo) or weren't even started (Jurassic Park was always 1:18?).
