>We’ve created a brick that plays back.

>It's our biggest innovation since... erm... ever! The LEGO® SMART Play™ System is here. Get ready for SMART Bricks, SMART Tags and SMART Minifigures to add a whole new dimension to LEGO play. (YES WE’RE EXCITED.)

So I guess this is the future of plastic brick toys now. Companies are making everything "smart". At least Lumibricks still has their light gimmick

What do we think of this? Pre-orders open tomorrow by the way.