>>11681349>Is 10k good for toy sales?First let's take into consideration that a Haslab is typically in the 10k range. That's considered bare minimum to turn a profit, though the price is also increased as a result of the low unit count. 20k is more in line with a minimum retail release.
Next, this data is only from one month of sales, and only the online sales at that. That set released in September, so still clocking 10k+ online sales over the last month seems solid to me. Wouldn't be surprised if it's sold 50k+ total
The Morpher is the more impressive number. It's less at 8k, but the toy was released earlier, in July. It's also not a store exclusive, and can be purchased at Walmart stores and websites and Amazon. The Morpher selling 8k units over the last month at Target's website in spite of being out for 6 months and available from other places is pretty impressive. The Morpher is likely over 150k units sold.
