>>11700839Mattel licensed all a ton of shit to LEGO.
Their cars are shit and their "Masterbuilds" are overpriced.
They need to go back to muiltifigure sets like Cod but do it for stuff they fucked up the licensing on.
More marines and other figures for Aliens. Sculley and other aliens for X-files.
Sets of Vikings (possibly small builds like a blacksmiths shop or fishing hut.- and some "trolls" or whatever as bad guys.
Sell packs of Witcher characters.- not just 1 figure, a monster and a bunch of bricks.
like lean hard into the figures.