>>5228508>Why they don't expand their toy business is beyond me though- they could eliminate the need to license out to Mattel, Hasbro or anyone else. But they'd have to focus on DC/WB titles, no extra licenses.DCD has made Killzone, Warcraft, Starcraft, and other popular licensed toys before.
The reason they don't expand is the same reason Marvel killed Toy Biz: licensing is basically free money with almost zero risk. Let Mattel take a dive when toylines based on shit movies like Green Lantern bombs. DC/WB still got paid for all the toys that were made, while Mattel had to take a giant bath with their unsold shit.
DCC works differently, in that they're not high volume and because direct market works differently. They dont' need to accept returns or give credit, so DCCs risk is limited to retailers not ordering enough stock which can cancel a line, but DCC can turn that into a win by making the not-yet-canceled release as an exclusive with premium pricing.
On top of this, DCC sells their toys and marks them as adult collectibles. They're far less likely to hamhand shit than kids. So that works in their favor for not accepting returns and if complaints are made, the volume for replacement/fixes/credits of that is muuuuch easier to deal with.
So DCC is a profitable small section for the company and they obviously like doing it that way.
As a collector, i actually prefer it that way, because none of their toys are hard to get. Collector toys in general are always plentiful. Even when /toy/ is bitching about how Japanese Figure #324324342 is sold out in the usual import stores, physical and japanese only internet stores usually have plenty of stock.
Of course, after about a year from its original release date, it can become rare to find at retail price... at retail.
