>>5266257I think they do well for the candy/blind box toy category like SHODO. Just make that type of small figures single packs for like 1500 yen, have a big lineup of characters like all main riders or main DB heroes and villains, and put out 3 /month.
I think they hope with diorama and flashy armor it will make a difference. Plus Saint Seiya has heavy supporters in the 30s and 40s men who has money and appreciates taking up less space. So who knows.