>>5309427... yeah. Pretty much. Two of my nephews and my niece are already losing their shit over the toys and have put a bunch on their Christmas lists. Their parents and I have been discussing the fact that when we were kids, toys didn't come out until after movies launched, and kids were hyped up by what they saw. Now it's the reverse, to get the kids excited about the movie.
Complete with spoilers they can't or won't read on the backs of boxes.