>what went wrong?
>Warner Bros. Consumer Products has re-upped a deal with Mattel that will enable the company to create toys around DC Comics’ superheroes for the next several years.
>The deal will include the likenesses of the characters in films, TV shows and from comicbooks. That includes “Batman v Superman: Dawn of Justice,” out in summer 2016, and the “Justice League” that will follow, both directed by Zack Snyder, along with Warner Bros. TV series “Arrow” and “The Flash.” It previously worked on Christopher Nolan’s Batman trilogy, and 2013’s “Man of Steel.”
>The extension, which is expected to last from three to five years, does not come as a surprise given that Mattel has been DC’s master toy licensee for 15 years, producing action figures, vehicles and role-playing accessories.
>Deal continues to give the world’s largest toymaker access to DC’s vault, which includes over 1,000 heroes and villains like Batman, Superman, Wonder Woman, The Flash, and The Joker.
All this.
Mattel is shit
