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I bought $260 worth of Yugioh cards the other day, does that count as a toy? One of them alone was like $50. A lot of them are admittedly ones I'm keeping in pristine condition to resell in a couple of years, but I just thought I'd use Yugioh to compare.
In terms of actual figures - I owned/own some very, very expensive ones. Medicom Sasuke, originally paid around $200 for him. Didn't think twice because I knew he was worth it being like double the size of your standard figure + limited. Sold him a little while ago though. I also own a prepainted GK of Doudanuki which I paid $215 for, which I did think twice about LEL. But I'm glad I got him. I also own a few Digimon GEM figures (Megahouse), 2 in particular were over $100 for their base price, and another $30 - 40 for shipping each.
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However I don't collect figures in massive amounts and whatever I see like a lot of people seem to do. It's much more expensive for me, for starters. US citizens get cheaper deals (mostly speaking of preowned trades) because of shipping. SO I tend to stick to single expensive pieces and not give into every fucking character, especially not the cheap ones. My single Doudanuki figure could be 4 other brand new figures or even 6 - 8 preowned. Actually, with shipping he could easily be 5 brand new figures? But I don't want 5 figures of shit I just moderately like, I want one figure that dominates ALL of those combined.
Here's a pic of Doudanuki because I think he's the crown jewel of my small, but very personalized (and expensive) collection.