>>5715869Because they don't view it as their business or as part of their market.
If what one potential investor said is true, at least some in charge share a similar view point with people who play war games. If it comes as bare plastic, resin, or metal and needs to be assembled and painted it's fine. If it comes prepainted with little to no assembly required, it's considered a toy. Which is kind of funny considering that wargaming is basically glorified toy soldiers.
>>5718451It's not being desperate, it's taking advantage of the only real thing they have to offer to make sweet royalty money and possibly hook some people onto their games or at least score book and models sales, their IPs.
Them giving up on Fantasy was entirely unrelated to the Total War game, it was seemingly because the game itself was not good for new players and was not bringing them in the money like 40k. I also don't think they really thought at all that they'd get a lot of people from their games actually checking out the tabletop.
The replacement of the space Marine statue was probably to show they were devoted to their new line. Not to mention the Space Marine statue was old and starting to show wear. They didn't even get rid of it, simply moved it inside to their museum/gaming area/store/bar.
The book shown on /tg/ was for people who worked as managers and is years old, it's not a top level company book by any means. All it really shows is that GW is at heart still a small company and has questionable sales person instruction which is seemingly par for the UK.
