>>5761008The same way non superhero foreign toys get brought into stateside. They get import orders from shops who are interested.
Funny thing was that there is a very strict rule on how licensees can't make products that compete with a previous or loyal licensee, like if Hasbro makes The Dark Knight figures, no one else can do it for a specified time period during Hasbro's intended run of the figure, and how long they expect it to hang around the aisles (let's say 10 months). Exceeeeept if there are "exceptional licensees" like Hot Toys, who would garner attention and free marketing for the IP/movie just by simply the product being shown. This means WB would act all hard-up and strict, but when the company is good enough, they make an exception.
WB also got Mortal Kombat under their license but found out the hard way that license only can be sold in the US. The only time anyone's ever bought a Mortal Kombat license is because of that game with DC characters in it, and that's because it is a loophole for companies who want to make DC stuff but all the categories are taken up, they can say "Oh I'm making Mortal Kombat vs DC".
Years before the social justice movement started, I sat in a call where some people literally said "A Wonder Woman movie won't sell" despite us showing them that she is a ridiculously popular character among licensees, for random shit like bras and even baby socks. Even her Barbie sales numbers were shockingly high despite them not looking anything like the character, just as long as it's got her logo on it. We're not even feminists, we were just saying, "hey... this is literally where the money is at" and they still insisted, "No, women superheroes don't sell"
