It seems like the only toys that survive in retail now are tie-ins to existing franchises, or at least have some media support. Hollywood keeps churning out movie after movie, yet the toy sales don't seem to be getting any better. and then these movie toys end up lingering for ages after words.

And its pretty obvious why; they've over-saturated the market. Parents aren't going to buy that Civil War Iron Man hen their kid still has one from Avengers or Iron Man 3. Or why buy that new movie Superman when Man of steel toys are still rotting on closeout stores. Hell there's even some Dark Knight Rises toys around here, too. We're soon to be on our 5th liveaction Transformers movie, coming out 10 years after the first. Any kid born between those years might just have an older relative that could just pass on all their old Transformers toys to. To say nothing of thrift shops and the like.

Its not just in retail markets, either, even collector's toys are dealing with this. There's 4 or 5 different companies doing 1:6 scale batman v superman and Suicide squad figures. SS isn't even out yet, but everyone's making a Harley and Joker figure. And then you have sequels, where yet another, similar designed figure is released a year or two later. Hell, Hot toys BvS Batman isn't out yet, and there's already a Suicide Squad version, and an inevitable Justice League version. Hot toys was releasing Avengers AoU toys even after CA3 came out. It just seems like a perfect way to cannibalize your own sales.

So what of this? Well, retail stuff will probbaly compress their movie stuff to the smallest amount; but ultimately they're still producing a glut of Iron Man, Batman, Optimus, etc. Meanwhile, collector's stuff just explodes with more and more companies doing their take. So how does this end up?