>>6003311Refocus on a steady line-up + lore to go with it.
TMNT could have been a great idea, yet that store failure screwed them up yet again. So the line slowed down for sales.
Make the drops more focused, less "here's a bunch of random stuff." Possibly smaller drops, but go to a 12 month schedule if the build up makes it possible. Alternate lore drops with homage/new items/vinyl to start building up an audience again.
Advertise. Hit the con circuit, hit the web shows, get MTV to notice again. Geek culture is huge right now and glyos has crawled into a hole because it doesn't want to be caught being too hip. Start aiming at that designer building brick audience out there that go Lego/MB to show this can also be something to explore for their ideas.
Less colors all over the place. There used to be a decent focus that ran through the line back in the day. The Mono drop. The Avengers homage drop. The Henshin drop. Nowadays they throw out all kinds of random colors which unless you're an insider or deep into glyos, look random as fuck.
Update those websites to the modern age. They still look like designs from 10 years ago. Same with getting a better social media presence going. They half ass all of this when OT was going to vanish and then nothing since. Make a dedicated, easy to use website that shows off the various things you can build with everything. You may not need no instructions to know how to rock, but the casual does.
Get. Off. Fucking. Blogspot. And. Get. A. Real. Website. Domain. Working. Nothing says amateur like a domain that forwards to blogspot
