>>6019821>I don't think they always owned full rights--they had to buy them back.>the owner of an IP has to buy back its IP rightsAre you fucking retarded?
The only reason why an IP holder doesn't have certain rights is because of loop holes and other shit that happened because they got taken advantage of.
Mattel not having rights for certain designs is because of a loop hole, in that they have to pay for creator rights, not because they don't have the license.
Same with Marvel not having rights to make movies of their own properties. They were fucking poorfags when writing the contract for certain licenses. They retain ownership and other things as expected, but the studios have the rights for distribution/creations and gets a cut from the stuff they create.
Big companies don't like the fact that they have to give a cut of the revenue toward someone else, hence them being unused (Tonnika sisters, malibu comic characters).
So these little what-they-view-as-slights prevent products from ever being made or released.
Given that, Hasbro would never have released tjat comic book if they had to pay for those rights again. Just like how they avoided using the likenesses for actors or even using the logos from the movies for Pursuit of Cobra.
Universal/Kenner/Marvel doesn't own anything, they just want their royalties. So a good licensor will do everything to never pay them again after their work is done. So when Hasbro includes those comic books, it's because Marvel's work was only considered contract work, and Hasbro no longer needs to pay anything after it was initially made and they can use it whenever they want.
Oh, and their relationship wasn't that good when Hasbro ended GI Joe with Marvel.
