>>6202186Really simple. Mighty Mugs still only pandered to nerds. (Marvel, Star Wars, Transformers, G I Joe, Indiana Jones, that was about it)
Funko appeals to everyone, because they have practically every license. They have Funkos for the Breakfast Club, for fuck's sake.
They are dogshit toys, but even people who don't buy toys will go into a Hot Topic, see this cutesy bobble-head shaped figure of a character they like and see, hey, it's only $10. That's not too dear.