>>6310370>What boundariesAgain... since you can't read:
>first African American in Olympic history to ever become individual all-around champion>first American gymnast to win gold in all-around and team competition at the same games>Amy ChowShe competed in 1996 and 2000. That's 17 and 21 years ago. Not contemporary enough to the target market.
>Dawes and Betty OkinoCompeted years and years ago. Not contemporary enough to the target market.
>Laurie HernandezShe won in August 2016. The original Gabby Douglas Barbie was premiered in July 2016, before they went to the games. This announcement included a video campaign and was, at minimum, 6 months in the making.
Again, the line is for contemporary women who are breaking boundaries in recent/contemporary memory. The line is not all-encompassing women throughout history. Which would be cool, because god damn I want a
Gabby has a doll because she's a contemporary gold medal winning Olympic gymnast who broke boundaries and is popular with children and pre-teens, whom Mattel is targeting with their Pink Label releases from the broader Sheroes line. Mattel isn't ignoring these other women, they just don't fit the concept of this line.
Now before you go "BUT WHAT ABOUT __________" remember
-The Sheroes line is for contemporary women who are breaking boundaries in contemporary society and, on a broader scale, who are associated with or actively do work related to empowering women.
-The Sheroes line is usually OOAK except for the dolls that get the most requests/purchasing buzz, in which case they make it to a wider release. Both Misty Copeland and now Gabby Douglas dolls are Pink Label, since people complained when Mattel made the Ava DuVernay doll for sale only as Platinum Label, so less than 1000 pieces worldwide.
-The dolls which are released Pink or other Label for sale, rather than OOAK, need to be contemporary and marketable enough to the target market.
