>>6415752It's more that they're getting characters first and faster, which wasn't the case in the past. And the release schedule has been really ramped up since around 2005-2010 saw the release of 138 nendos, 2012-2017 saw the release of about 600. And it's only been getting more excessive. Figma haven't been seeing this same push as of late.
Like Haikyuu!! has nearly it's entire cast finished in Nendo's but Figma are only just starting up now.