>>6418810>>6418816BAFs are also being kept as a part of Marvel Legends, by Hasbro, due to retailer pressure.
Basically BAFs boost sales for waves due to them getting neckbeards to buy ALL figures from a wave. Especially shelf-warming figures like Iron Man, Spider-Man, Wolverine, etc who most people only buy one of.
People fucking forget, but there was a time when Marvel Legends were in serious danger of being blacklisted from retail ala MOTU.
Wave 6 (the Deadpool/Phoenix/Thomas Jane Punisher/Brown Costume Wolverine/Cable/Juggernaut) basically had a super-super duper limited release at retail, due to most stores refusing to stock the wave.
Similarly, Wave 7 (with Apocalypse, Hawkeye, Vision), was also under ordered by retail with the added insult that the rest of the wave was characters no one wanted and resulted in crap with Vision/Hawkeye/Apocalypse being scalped to hell and back while the rest of the wave, in the few stores that ordered it, clogging shelves for months.
Hasbro got so much shit, they had to do a special Wal-Mart re-issue wave containing most of the high profile characters from the wave. And ended up coming up with the BAF concept to appease Wal-Mart and keep them from blacklisting the line.
