>>6732736A line of Western figures would be my thing. I would be happy with either 1:18 or 1:12, because they each have advantages and disadvantages.
1:18 would be cheaper but allows for more accessories.
1:12 is more expensive but would allow for more solid figures and details.
I'd want to see various series similar to you see with Marvel with their being characters from movies, video games, books/comics, folklore, and some historical figures from the American West having their own respective series.
I also would want there to be a packaging style similar to Kickstarter lines like Mythic Legions and HACKS where the packaging can easily be opened and "resealed" so you can have the best of both worlds with displaying figures open or on the wall with attractive packaging.
Examples:
Entertainment Series: John Marston (RDR), Doc Holliday (Tombstone), Dolores (Westworld)
Folk Heroes: Pecos Bill, John Henry
Historical: Wild Bill, Crazy Horse, Billy the Kid