>>6743946You seem confused. They're rationalizing because that's what makes sense. Hasbro has X amount of money per wave and reusing saves some to spend elsewhere. Are these figures worth $20 to Hasbro? No, they probably pay a few dollars per figure. But then there are developmental costs. They end up charging the retailer something like $11-19 or more depending on location of the retailer, who then marks up the prices to $19.99-29.99 (or even more for certain locations) to make the transaction feasible for them and to account for potential sales so they ideally (to them) don't lose money on any item. What we as the consumer pays for them is what they cost, it isn't a matter of what we may think they're worth. Assuming we want a character we can't go up to Toys R Us and say "I don't think this is worth $20, I'll buy it for $10", rather, if you want it, you pay for it, whether that be full price or on discount if you choose to wait for a sale. And are we really talking about worth of dollar? Are $50-80 Figuarts, $200+ Hot Toys, etc worth it? I'd say it depends entirely on the buyer and it isn't for you to question.
You're acting like every person wants only A-list characters. I can assure you they don't. The casuals might, wanting only a Wolverine here, and Deadpool there, etc. But the thing about A-listers is we know they're coming, whether it be this year, or the next, or the next. On the other hand characters like Constrictor, Klaw, Death's Head, they likely won't appear more than once ever (Klaw being the recent exception, though being in a movie probably helped), and I can assure you they're more than likely somebody's favourite and surely they're happy they chose to make their favourite rather than another Captain America.
