>>6817847License holders license out their IPs to various companies and they split the rights in various ways.
So one license holder can get the rights to make and sell toys in North America, while another gets the rights to make and sell toys in just Germany.
Other way is by splitting it up by market, so one company gets the rights to sell toys to mass market stores like TRU, WalMart, etc, while another gets the rights to sell toys to speciality shops like comic stores and music/movie stores.
With DC, Mattel has the license to produce and sell toys to walmart, targets, TRUs, while DC Collectibles has the rights to sell them to comic stores and other specialty shops.
So however NECA got the license, it had to be really specific in the language of where they could sell it. It's like how the TMNT line was only able to be sold for the comic conventions in San Diego and New York, even though Playmates has the TMNT toy rights for mass market stores and collector stores.
