>>6885917I always prefer written reviews with clear photos, but if we have to tread into video reviews, I'm pretty much echoing everyone else's common sense here.
Brevity. Script. Camera. Editing.
Don't spend a half hour mumbling stream-of-consciousness over some blurry cell phone live recording without touching on any actual merits or flaws other than "I like it" and just throw it on youtube. Don't gush. Present pros and cons.
If you're reviewing a transformer or something with an action feature, don't spend 10 minutes fiddling with it, trying to make it work. Read the instructions, familiarize yourself with the product, and rehearse beforehand.
And definitely don't spend 10 minutes of your 30 minute video showing the box and pointing out the obvious. We have eyes, we can see what the figure's colors are. If you aren't adding something meaningful to the review by discussing the box or colors, don't.
Don't do stupid skits or waste time with a stupid intro. If you do stupid shit, you attract nothing but stupid commenters, and that'll be on your own head.
Think about the flow before you even start filming. Lay out the points you're going to touch on and at least have an idea of what you're going to say. Enunciate. If you screw up, try again, make a note, cut it out later. Keep the runtime reasonable and the pace brisk.
Get a reasonably functional camera. Learn to use it.
Learn to use proper lighting.
Learn to use a video editing program, even if it's a barebones free one.
And for the love of god, if any of the above sounds to difficult for you, don't waste our time with your shit reviews.