Does anyone remembers the dot com crash?
I think we're going to be on a similar situation in a short time. At one hand, plenty of free services like twitter or spotify are actually not profitable. Look at this:
>https://www.ft.com/content/974206c0-2609-11e8-b27e-cc62a39d57a0The chance that spotify may get profits in the discernible future is such big news, it got into the newspaper. And whether creative accountability or bad management, the truth is netflix is not exactly the enterprise that generates huge profits. (Don't confuse it with revenues)
http://www.businessinsider.com/netflix-headed-for-huge-profit-milestone-this-year-2018-1In fact, is unlikely their strategy of generating new exclusive content is the all mighty answer to everything.
www.forbes.com/sites/greatspeculations/2018/04/24/netflix-content-library-investments-produce-uncertain-returns/So, think about it: if the biggest names in the game are not-so-secretly operating under red numbers, what could you expect from smaller companies? While no big name have come down (yet), some small companies and brands have indeed disappeared, and as more companies join into the war, many more will go down.
Now, I'm not claiming streaming services as a whole will disappear or cable will reign supreme. Actually, if I were an investor, I would pull out all of my money from any cable company. Streaming will be the future because is much more convenient and given the prices, in many instances is cheaper than cable. I don't know about you, but I pay for netflix and crunchyroll combined like half what my brother in law pays for cable. And considering I can watch either service directly on my screen, I'm not missing much.
Streaming will remain here, and people are going to acquire many packages which in average more likely than not will cost the same than cable. The problem is, not many companies will survive the streaming war. Which ones? Dunno, made your bets.