>>7038894Short answer is the 90s was when we were perfecting greed and sucking the soul out of everything. Neon colors are bright and catch the buyers eye quicker, the idea was to stand out and get notice however almost every toy company took that idea so you just had a bright toy section that you catch the dark/normal color stuff sooner.
It’s also why the toy market has shrank so much is companies want sure fire sales and you can’t full predict thus they play it safe and don’t go wild until the market does.
