>>7047336Making a toy overtly masculine or feminine is a barrier to new fans of the opposite gender, but boys will play with dolls, and girls will play with trucks. That's what I mean by "kids don't care".
I'm saying maybe it's time to strip away some of the more overt military themes, make it more gender-neutral, then you'll get customers of both sexes.
Girls don't tend to play shooty-bang-bang with Transformers, is all I'm saying. So why not some less military-themed robots to appeal to them?
They don't need to make a dress-up Arcee with brushable hair. Just make less tanks and sportscars, and some more everyday vehicles with less "angry" headsculpts.
Make a schoolbus. Make a dog. Make a Jem and the Holograms subline that all turn into musical instruments, I don't know. Bumblebee already has mass-market appeal, why not capitalise on that?
