>>7302760You got me curious on the matter so I did some numbers digging. Some real interesting stuff, it was fun. Researching toys on Christmas and all.
I looked at US imports from Japan. It includes other stuff too but the best I can find.
>https://www.statista.com/statistics/200156/us-imports-of-toys-dolls-and-games-from-japan/Whoa it really dropped quite recently I never knew.
As for the market in Japan, here's one specifically about "Figures" and the description pretty much covers corrector goods that's not model kits or prize figures.
>https://xbusiness.jp/figure/marketing320億 yen or 32 billion yen for 2015, which is about 290 million USD today. US import for 2015 was 92 million USD (including non-figure items)
Figure market in Japan looks to be about the same each year so assume it was for the years before 2012 not on graph. Not sure how much of this includes sellers sending figure out of Japan, because I think it's based on the amount the manufacturers receive in Japan.
Anyways, looking at figure market in Japan alone it has been much more than what US was getting post 2014 and 2013 might be about 50 50? or more in US? If there's overlaps in the two charts.
Regardless the kind of huge generalized toy market gap between US and Japan isn't really present when you look at the specifics. As close as I can find here.
For different companies, the article doesn't mention SE (lists big names like GSC Bandai, Koto, Medicom, Volks, Kaiyodo, MF and the likes)and the top 6 are 60% market share. So I'm guessing SE is pretty small among them.
From what I'm understanding I don't see this "America is bigger so being sold in America means it's more than just Japan" stats you're seeing. 2005-11 then maybe.
