>>7636970the brand is barely a thing though. Bandai couldn't get much out for classic and the new toon was half-assed, Meczo's take sold somewhat poorly and never got finished, Mattel gave the hell up, Super7 didn't see a point and Funko's probably never going to finish theirs.
But it's Hasbro- they like trying to push dead brands no one really wants back. They'll probably try to push Jem down our throats again by 2020 even though it keeps bombing like Hiroshima.