>>7965938The primary audience for SU was SJWs. The writers/production staff knew this and even encouraged it when their SJW fans went after "unapproved" fa art content.
Harsh fact is, SJWs refuse to actually pay money for things marketed towards them. They'll consume it only for free, they're the opposite of die-hard conservatives that will pay out the ass for anything that panders to them, even if it means going dead broke doing so. Trump Jr's book of toilet paper sheets might sell millions to them, but SU toys would clog stores bad because the target market wouldn't buy them. It's not that they lack the money, they just refuse. They're picky, they'll claim it's somehow "not what they wanted" or find faults, find a reason to be offended, etc.
This has been proven time and time again with so many brands failing. "Ge woke, go broke" is less a threat from the right and more a warning as SJW things don't sell to the core audience in enough numbers to make a profit. It's impossible to please people who are never happy by nature of their attitudes, coupled with 99% of "woke" content being made by people who are nowhere near SJW but got in their heads it's a huge market- of which the mentality still persists despite poor sales. The only option is to try and sell apolitical non-partisan content if you don't want to completely sell out to a right-leaning customer base but they think being on "the right side of history" is worth it. It;s not when it comes to you paying your employees or feeding your family, let alone wasting the planet's resources making shit that will end up in landfills unwanted.
I can't even say "being a decent person is a waste" as SJWs are really no better than /pol/, they're just a reversal of the extremist hate. It's why they go after their own side often for not being "woke" enough.